Marketing: The Basics

Marketing: The Basics

Ratings : 4/5 from 2424 reviews
Publisher : Routledge
ISBN : 0415779006
Release Date : Nov, 20 2009

Examined by :

Apr, 20 2018

Product Description

‘…a punchy, stripped-down version of what marketing is all about.’The Times Higher Education Supplement

 

If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

  • Explains the fundamentals of marketing and useful concepts such as the Long Tail
  • Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
  • Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.